01 — Part designer, part developer, 02 — full-time problem solver

Full migration from a legacy hand-coded HTML site to Webflow, built pixel-perfect from a Figma source designed in-house. Modernized the foundation without losing the authority an established medical practice had earned.

Premium component system pulled from the Figma source. Each section composed for credibility first, leaving visual flourishes out where they would undermine a clinical tone.

Testimonials and Videos managed as Collections, giving the team a clean way to publish patient stories and media features as the practice and book continue to grow.

Subtle scroll reveals across the page. The site leans on visual weight and restraint over motion, fitting the seriousness of a clinical brand.

Problem-first narrative powered by scroll transitions, product hotspots, and floating elements that bring a novel category device to life. Motion does the heavy lifting where static layouts would fall flat for a product people have never seen before.

Took over the existing Webflow build and rebuilt the majority of pages from scratch. Kept what worked structurally while redesigning the flow, information architecture, and visual tone end to end.

Storefront stays inside Webflow with direct outbound links to Shopify checkout, including the HSA/FSA callout surfaced at the product level. Lightweight stack: Webflow handles content and presentation, Shopify handles the transaction.

Reusable section patterns for product, science, and content pages, so the brand can extend the site without rebuilding base patterns each time.

Case Studies as the main Collection, with Reference fields pointing to Deals and Sectors. Lets the team filter and categorize the entire portfolio without duplicating content. Testimonials and FAQs sit as separate Collections so the team can edit without touching design.

Built to scale the operations catalog. Each new case study inherits layout, links automatically to its sector and deal, and surfaces in the right listings. Removed the manual bottleneck they had before.

Figma design system translated into Webflow respecting the client's editorial visual language. Reusable components so new strategies (like Powered Land) can be added with a consistent layout.

Scroll-guided storytelling that orders the investment framework (Approach, Process, Powered Land) as a sequential narrative instead of isolated blocks. Reinforces the authority of the thesis.

Job board synced with Teamtailor, so vacancies flow from the ATS without duplicating data or breaking the application path. Lead capture handled via embedded Tally, avoiding a custom form that would add maintenance overhead.

Four core Collections (Team, Testimonials, Logo Carousel, Case Studies). The logo carousel updates dynamically with no redeploy, which matters for an agency where the client roster shifts often.

Full Webflow build from an in-house Figma design system. Translated the visual system (colors, typography, components) into reusable symbols and sections, giving the team a clean base to iterate on without breaking consistency.

Subtle scroll reveals and hover states aligned with the agency's editorial B2B tone. Micro-feedback that adds visual hierarchy without competing with the message of authority.

Pixel-perfect Webflow implementation from a Figma source built around an elegant, premium visual language. The build respects every weight, spacing, and color decision needed to make the family office tone land for high-net-worth audiences.

Blog and services managed as Collections, giving the team a clean editorial pipeline. New posts and service updates ship without dev intervention, key for a brand whose authority compounds through ongoing content.

Scroll-driven storytelling that paces the founder narrative across the page, with reveals on the key stats so the numbers land as emphasis points instead of being skimmed past.

Premium component system pulled from the Figma source, reusable across content surfaces. Lets the brand maintain its editorial weight even as new sections (events, resources) are added over time.

Built on Shopify's Dawn theme, customized to fit the brand without over-engineering. A first version meant to land the basics well: a reliable storefront the client could start selling from immediately.

Wide product categorization layer (by occasion, recipient, type, and more), so the same kit can surface across multiple discovery paths without duplication. The catalog structure does the heavy lifting that on-page filters would otherwise need to handle.

Dawn sections adapted to the brand's visual identity. Product pages, collection layouts, and homepage modules unified around a consistent tone without rewriting the underlying theme code.

Mobile-first storefront with Dawn's responsive foundation tuned to the brand's catalog density. Most purchase intent in the Bolivian market comes from mobile, so the storefront prioritizes that pathway end to end.

Four core Collections (Videos, Episodes, Hosts, Guests) with relationships wired between them. An episode references its hosts and guests automatically, so any roster change propagates everywhere without manual cleanup. The standout decision of the build.

Video assets hosted on Vimeo for performance, embedded into Webflow so the site stays light and fast even as the catalog grows. Decouples content delivery from CMS structure, giving each system the role it's best at.

Pixel-perfect Webflow build from a Figma source. The structure is content-first by design, optimized to showcase a growing library of episodes without forcing visitors through layers of marketing before reaching the show.

Reusable layouts for episode pages, host bios, and guest features, keeping the visual rhythm intact as the catalog expands. New content slots in without breaking the editorial tone.

Pixel-perfect Webflow build from an in-house Figma source. Every spacing value, type ramp, and color decision translated 1:1 from design, then wired into a structure built to last as the brand evolves.

Press/Media items, Services, and Logos all live in Collections. The team can publish a new feature, service line, or partner without touching design, important for an authority-driven personal brand that keeps adding signals.

Full-bleed video background hero on landing, supported by scroll reveals across the page. Calm motion that respects the premium positioning of a global expert.

Reusable section patterns for press, services, and credentials, so the site can absorb new media coverage or speaking engagements without breaking visual rhythm.

Kept the inherited sitemap but reorganized the flow so Case Studies got real exposure. They used to live buried inside service pages; now they anchor the home and appear segmented by vertical.

Three main Collections (Case Studies, Services, Reviews) with fields built so the team can publish new cases with structured metrics without going back to design for layout changes.

Smooth scroll powered by Lenis across the whole experience, plus scroll-driven reveals on the service sections. Gives the site a more app-like feel that matches the AI-first positioning.

Full rebuild of the visual system (colors, typography, components) respecting the inherited information architecture. A deep refresh without rewriting the sitemap.